by Tibor Mackor | Jul 4, 2018 | Marketing
As a service professional you are probably already clear on what your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want? If your products, programs, and/or...
by Tibor Mackor | Jul 4, 2018 | Finance & Accounting, Marketing, Sales
Do you want to grow your business and income in today’s business climate? All we hear from the media these days is bad news, and that’s because bad news and pain sells! However, the savvy entrepreneur knows there’s still plenty of business growth opportunities and...
by Tibor Mackor | Jul 4, 2018 | Business plans, Marketing, Processes, Sales
People are talking about a recession and that means fear is in the air. “Well Tibor, how do you see my business or practice flourish in these times then?” Make sure you’re not making any of these common mistakes. Just correcting one of these can make a huge...
by Tibor Mackor | Jul 4, 2018 | Marketing
In my on-going blogs on Entrepreneurial Alchemy I am focussing on Professional Services Businesses, which, in general have a poor marketing strategy and mainly rely on word-of-mouth referrals or walk in the door business to grow their businesses. Very often the...
by Tibor Mackor | Jul 4, 2018 | Marketing
Very often we think that we know what our client needs, and maybe it is, but unless you hear it from your client specifically you are still only guessing. Here are some needs that can be addressed: Organisational Needs What is the organisation trying to accomplish or...
by Tibor Mackor | Jul 4, 2018 | Marketing
It is interesting to note that many business owners do not take demographics into account when planning their products and services for the broader public. One of the main reasons for the current world economic turmoil is the fact that the baby boomer generation born...
