3 Keys to Marketing and Ultimate Business Success.

3 Keys to Marketing and Ultimate Business Success.

Whether you sell sunglasses, hearing aids, sports training, legal services, or financial advice, the place to focus is on your prospects’ needs. I know of one entrepreneur who thought that the sunglasses parents were buying for their young children were a joke. So she...
How to convert prospects to clients.

How to convert prospects to clients.

One of the best time-saving strategies I’ve implemented is my client conversion system.  You know the drill; a potential client comes along and emails/calls you asking about your services.  You spend time responding, maybe even putting a detailed proposal together,...
Seven Questions to Ask Before You Advertise.

Seven Questions to Ask Before You Advertise.

Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. Advertising, or paying good money to get your message in front of your target market, still has a place in your...
How “targeted” is Your Marketing?

How “targeted” is Your Marketing?

So, do you know the people buying your products and services? I mean, really know? Their likes, dislikes, what they’re watching, what they want, what they need?The people who are either buying your products and services or who could be buying your products and...