Many business owners get into their business because of the thoughts of self-sufficiency,
more free time and of course, making more money.
Obviously, as the business owner and leader, you have a unique stake in the success or failure of the business because it is tied to you as an individual. You therefore go though the tough times filled with the excitement of what is to be once your vision for the future is realised.
“Business Strategic Objective” is an entrepreneurial exercise that forces you to describe with conviction what your business is all about. You, as the leader, must be clear about where you want the business to go, and what it will look and feel like when your vision is realised. Why is this concept so important? That is because you are not alone on this journey. Your employees will also require this level of clarity if they are to commit to going there with you.
Your People Strategy
After developing your Business Strategic Objective, you are then faced with the task of taking it to the next level. This includes communicating your vision to, and getting buy-in from, all of your staff members. This is where it gets challenging. As employees of the business, they will not have the same relationship to the business as you do, and will therefore not have the inherent personal connection that drives you.
So how do you motivate them to take a personal interest in, and ownership of, the goals and objectives presented in the Business Strategic Objective? The answer is that you must strive to understand their needs, and then position the opportunities within your business so that it touches them on a personal level.
What Employees Want
Any company has the potential to be a source of personal satisfaction for the people that work there. And your business is not exempt from this important aspect, no matter what the product or service it provides, be it cleaning services, adventure travel or dentistry.
Take a step back and think about it from an employees’ perspective – would you want to work for your company? Wouldn’t you want to know such things as whether personal and professional growth opportunities were available; whether other employees were proud to work there; and how the business is known and understood by its competitors, customers, and suppliers?
Think back on your own work experiences: How did you feel when you worked for a company that you truly believed in? And what was it like to work in a company that simply provided you with a pay check? The bottom line for most employees is not just about the money, it’s also about personal fulfilment and achievement.
Fulfilling Needs, Reaching Goals
In order to engage your employees in your Business Strategic Objective, you must concentrate on their needs and find something about the business that will provide personal satisfaction for them. Maybe it will be in the customer focus systems that you have created, or your unique company culture, or the exciting projects they are assigned based on their individual skill sets. Take the opportunity to find out more about them as individuals, and what drives them, what turns them off. Then review your Business Strategic Objective and make sure you have created opportunities that will attract the right people.
Remember, the business must not only serve you. In order for it to be truly amazing, it also must serve those who work in it. Engaging employees in your Business Strategic Objective should be seen as an important, strategic, and necessary task to successfully reach your goals. Not only are fully engaged employees beneficial to the business, they will also be more actively involved with their families and community. These happy employees can certainly help the business with future referrals coming into the business.
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