Competition is necessary.

Competition is necessary.

In today’s New Zealand, children are taught that competing is important and not the result. Even the education system is trying to eliminate “failure”. It is a wonder how our children will compete when they reach adulthood and have to compete in the real world.  I...
Marketing your business products or services.

Marketing your business products or services.

Marketing a small to medium-sized business can be overwhelming. Knowing where to start and what to do to avoid the common “feast or famine” phenomenon can be puzzling. Typically, independent professionals and other business owners use a shotgun approach to marketing...